This question prompted the guys at Animoto Productions, a bunch of TV/film producers and techies, to lock themselves in a room and nerd-out. Their mission? To make the type of stuff they did while producing shows at MTV, Comedy Central & ABC available to everyone. Their first release, Animoto, does just that.
Animoto users simply choose which images they’d like to display and a song. Animoto then produces a fully customized & unique video to them. Produced in a widescreen format, the result is a video that has the visual energy of a music video and the emotional impact of a movie trailer.
Welcome to the end of slideshows.
Best of all, no two videos are ever the same. Ever. Even videos generated with an identical set of images and music selection will each have an entirely distinct set of motion design. Sharing them is easy too, as they can be emailed, downloaded, and embedded on websites including social network sites like Facebook and MySpace.
The heart of Animoto is its newly developed patent-pending Cinematic A.I. technology that thinks like an actual director and editor. The technology takes into account every nuance of a song – the genre, song structure, energy, rhythm, instrumentation, and vocals. Whether it’s punk, pop, hip-hop or a classical Mozart piece, every Animoto video is totally customized.
Animoto is inspired by the digital camera revolution where taking dozens, even hundreds of pictures at a time gives people the ability to think more like a video producer capturing an entire experience, not just individual moments. As users are discovering the limits of traditional photo services, the guys at Animoto are innovating new ways for people to share their stories and express themselves through media.
Animoto is also dedicated to supporting new artists and music. So while users can upload their own music, the guys at Animoto also proudly feature a regularly updated selection of fresh music that they truly dig. No stock music, no cover bands and no elevator music.
Animoto’s front end is built on the open source web framework Ruby on Rails, facilitating rapid “Web 2.0” (Ajax, etc) application development. Animoto has partnered with Amazon to leverage multiple offerings in their Web Services (AWS) platform which, in conjunction with Animoto’s own render farm, constitutes the Animoto web infrastructure.
Based in New York City with an office in San Francisco, the founders of Animoto have worked in the entertainment industry, studied music in London, and played in indie rock bands. They share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production.
They plan to acquire Google next year.